In efforts to increase the Kenda brand in the west, Kenda has renewed partnerships with the driver of Formula Driftt, Dennis Mertzanis. Kenda has also signed alliances with Ark Performance and Just Drift. Recently signed Ark Performance Formula Drift driver resident Pat Mordaunt and Kenda has agreed to be the official tire Ark Team. Along with Pat, Dennis also push for the Ark. Ark Performance is a manufacturer / leading distributor of aftermarket products based in Chino, California.

Only Drift ProAm series is superior drift in southern California who perform demonstrations of monthly derived for local enthusiasts. Kenda tires not only provide demos Drift, also provide tires for the winners of the events Drift Only. Most importantly, only members of the Drift community will have access to Kenda Racer Support Program.

«The expansion of our distribution is one of the goals for Kenda in 2014 and 2015. The competition is tough in the west and our team is constantly trying to find new ideas to differentiate ourselves from other brands. Signing with Formula Drift and Top drivers like Dennis and Pat will hopefully help show consumers the quality of our tires. The development of a partnership with the ProAm series Just Drift help us achieve drivers grassroots level. Through all different industries Kenda tires. «Our business philosophy has always been to support grassroots programs to help maintain and develop athletes who are passionate about the activities that compete in,» says Eric Yang, Director of Marketing of Kenda.

In addition to the growing motorsports activities, Kenda will also support several major competitions in other industries. Two of the biggest events that will continue to support Kenda is the Sea Otter Classic in Monterey, California, and the Tour of California, the main cycling race in North America.